As we sit in Q1 of 2025, it’s become very clear that the landscape in our industry has drastically changed — and quickly! In 2023 and 2024, we witnessed inflation, interest rates topping a 20-year high and global conflicts, which added to economic uncertainty for the consumer. We watched as our front gross eroded, expenses increased, the used-car market dropped, and inventory arrived swiftly. All this on the heels of the best, and may I say, easiest three years in the history of the automotive business. Everyone made a lot of money with little effort. During a recent conversation with a dealer, he shared words that are indicative of where we stand: “Our guys got sloppy. We forgot how to sell. It was too easy, and now we are in a pinch.” We are back to the grind that we know as the car business! So, what should we do?